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How Accenture Is Winning The Metaverse Race

Updated: May 4

Accenture, a worldwide IT services and consulting organisation, may not appear to be the most obvious frontrunner in the race to build up the metaverse, but Allison Horn, who manages Accenture’s global people management, believes otherwise. Accenture has a long history of providing its workers with best-in-class tools and initiatives. When HR was seeking new ways to communicate and onboard new workers, the idea of metaverse came into existence.

Accenture building in Munich, Germany


This fiscal year, Accenture will hire 150,000 new employees, all of whom will utilise virtual reality headsets to work from the metaverse on their first day. The Nth floor is the company’s virtual campus in the metaverse, where employees will gather, interact, and learn. The immersive learning experience is reported to be 30–40% more effective than standard learning methods. The virtual world is being transformed by Metaverse and Web3. Accenture’s Metaverse Continuum business group has been created and managed by Paul Daugherty, group chief executive for technology and chief technology officer.


Accenture’s “Careerverse” is a “webVR experience of how the firm will assess IT talent,” according to the company. EXR (Entropia Extended Reality), a recent Accenture Interactive purchase that wants to introduce AR, VR, and MR technology to its customer base, built the platform.


“We’re thrilled about the possibilities that the metaverse holds for India’s IT talent.” “Our goal is to be a leader in using and growing the metaverse for business. Much of the experience we need — from creative to technical to industrial — already exists in India.”, Daugherty said. Clients are speeding up transformation, he added, and the next wave of change will be fueled by the metaverse and will affect every aspect of the organisation. Daugherty offers big and small group meetings, as well as one-on-one meetings, in the metaverse. Accenture recently had a worldwide management committee meeting on the Nth floor, according to him.

According to Daugherty, the metaverse has two main applications. Internet of place or shared collaborative experiences that are immersive in 3D are possible. And there’s the internet of identity, where blockchain gives digital items a unique identity that prevents them from being duplicated. Accenture’s India office has a studio dedicated to working on metaverse customer requirements, such as designing the architecture for non-fungible tokens (NFTs). NFTs are one-of-a-kind cryptographic tokens that can’t be duplicated on a blockchain.


Accenture has constructed digital twins of several of its physical locations, including Bengaluru, Madrid, and San Francisco, to give its employees a familiar setting in which to meet, collaborate, and network.



Paul Daugherty at an Accenture event


A Reddit user who was part of the trial shared his experience and said “ I’ve been part of the beta since August; They have one of the offices in Chicago modeled and they use it as part of new joiner training (who actually access it through PC and not on a VR Headset)… the space is built-in Microsoft’s AltspaceVR app… so not exactly “the metaverse”
To answer why? Other than just trying to get out in front of a new technology, it mostly feels like the primary driver is social. How do you get people together in the same room to collaborate in a more interactive way when they’re all at home or in different locations…. I have attended at least a few meetings/presentations via AltspaceVR.”

As futuristic, space-age, fantastical, and modernistic this all sounds the implementation will have its own challenges.


Digital surroundings will become more intertwined into the fabric of our physical world as future technologies such as 5G, ambient computing, augmented reality, and smart materials evolve. These settings will change not just how individuals interact with the world, but also how they perceive and interact with it, as well as the level of control they have over it.


AI-generated data that faithfully mimics the actual world is increasingly supporting businesses and surroundings. AI is more important to businesses than it has ever been, as organisations and customers alike change their focus from what is genuine vs false to what is authentic — not only in terms of a company’s content and algorithms but in terms of its entire identity. Now is the moment for business executives to prepare for the unreal world to become a reality.


The advent of a new class of machines is enabling businesses across sectors to push the limits of what computers can do. Quantum computing and biology-inspired computing are enabling organisations to address issues that were previously too costly, inefficient, or impossible to solve using standard computational methods.


Mars is embracing digital twins, which is one of the core aspects of the metaverse, in collaboration with Microsoft and Accenture, to decrease waste, boost speed and capacity, and empower its employees to make real-time choices across its supply chain. Mars is now using this approach to product creation, using computerised simulations that take into account variables like temperature and disturbances while preserving more visibility from point of origin to point of consumption.


Accenture has been looking across the enterprise environment for 22 years to identify growing technology trends with the greatest potential to disrupt enterprises and sectors. And with its early entry into the Metaverse space, it hopes to keep the trend going.


Resources


“Accenture Augments Human Capital With Artificial Intelligence To Stay Competitive — Paul Daugherty.” Paul Daugherty, paul-daugherty.com, https://paul-daugherty.com/2017/10/04/accenture-augments-human-capital-with-artificial-intelligence-to-stay-competitive/.


“Accenture — Office in Alte Heide — Hirschau.” Foursquare, foursquare.com, https://foursquare.com/v/accenture/4bf5694594af2d7f12ae3b72.

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